ACEC BUSINESS INSURANCE TRUST 5-YEAR STRATEGIC PLAN
Adopted: March 19, 2009

Introduction
This Strategic Plan adopted by The Business Insurance Trust (BIT) on March 19, 2009 replaces the plan developed by the Trustees in 2003 and amended in 2006 and 2008. The Trustees believe this new plan addresses the key issues and challenges which will face the BIT and the American Council of Engineering Companies (ACEC) member firms through 2013.

The BIT and its Administrator, Marsh, together with the underwriting partners, including The Hartford, are committed to providing a viable business insurance alternative for all ACEC member firms. The lines of insurance available to ACEC firms and in some cases the employees of ACEC firms through this program include but are not limited to the following: Property, Inland Marine, General Liability, Umbrella Liability, Automobile, Workers Compensation, Professional Liability, Directors & Officers (D&O)/Employment Practices (EPLI), Fiduciary Liability, Special Risk-Kidnap, Ransom & Extortion, International Insurance / Difference in Conditions (DIC) as well as Personal Automobile/Homeowners.

This plan is intended to be a living document reviewed annually by the Trustees, their Administrator and Underwriting partners to remain current to the ever-changing needs of ACEC firms. A Business Plan will be developed annually with action items to accomplish the strategies outlined for each goal.

Our Vision
To be the foremost provider of business insurance solutions and related products for the benefit and recruitment of ACEC firms.

Our Mission
To provide attractive insurance solutions to benefit ACEC member firms.

GOAL #1: Resource for Business Insurance
Become recognized by ACEC stakeholders as the leading resource for business insurance products and services.
Strategies:

• Enhance visibility within ACEC
• Develop and deliver Business Insurance educational and promotional materials
• Test the value of the Business Insurance program

GOAL #2: Partnerships
Enhance partnerships with ACEC, MO's and ACEC firms through improved program and financial benefits.
Strategies:

• Communicate regularly with MO's and NAECE
• Communicate regularly with ACEC National
• Communicate regularly with ACEC Executive Committee
• Promote Business Insurance Program by assigning Trustee Liaison to each MO
• Target specific MO's for additional communication, attendance at meetings, personal MO and firm visits, etc.

GOAL #3: Growth
Grow penetration of Business Insurance participants to 20% of ACEC membership by 2013.
Grow premium to $20,000,000 by 2013.
Strategies:

• Develop multi-tiered sales approach
• Segment potential client base
• Assist ACEC and MO's to grow membership
• Develop a plan with the other ACEC Trusts to work together to promote ACEC programs

GOAL #4: Retention
Maintain a retention rate of at least 95% of participating firms each year. (Percentage to be calculated on the firms remaining after the mergers, acquisitions and closures are deducted.)
Strategies:

• Identify lost business characteristics and focus on solutions
• Cross sell Property/Casualty and Professional Liability Insurances
• Provide excellent service
• Involve Administrator, underwriter, trustees and MO's in efforts to keep current clients
• Develop program benefits that are exclusive to ACEC

GOAL #5: New Products and Services
Explore and implement additional product and delivery options to better serve the entire ACEC membership.
Strategies:

• Develop innovative coverage solutions
• Explore alternative risk financing structures
• Expand program benefits to ACEC firm employees